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Polling and public opinion : a Canadian perspective

Author: Peter Marshall Butler
Publisher: Toronto, Ont. ; Buffalo, N.Y. : University of Toronto Press, ©2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Focusing on many of the vital topics of our time, Polling and Public Opinion is an in-depth look at the rise of one of the most important but least understood methods by which politicians and  Read more...

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Genre/Form: Textbooks
Manuels d'enseignement supérieur
Additional Physical Format: Print version:
Butler, Peter Marshall, 1943-
Polling and public opinion.
Toronto, Ont. ; Buffalo, N.Y. : University of Toronto Press, ©2007
(DLC) 2007277270
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Peter Marshall Butler
ISBN: 9781442685482 1442685484
OCLC Number: 762967787
Notes: Titre de l'écran-titre (visionné le 20 juin 2011).
Description: 1 online resource (1 texte électronique (xv, 189 p.)) : ill., fichiers HTMl
Contents: Foreword by Michael AdamsAcknowledgmentsIntroduction Polling and Understanding Public Opinion The Social Basis of Public Opinion The Role of Values in Opinion Formation Understanding Variations in Opinions Polls and 'Pollstars' Summary Methods of Collecting Opinions Turning Opinions into Numbers Populations and Sampling Questionnaires and Interviews Reporting the Numbers Summary Public Opinion and the Mass Media News, Issues, and Opinions Mass Communication and Consensus Advertising and Public Opinion Summary Public Opinion Polls and Social Policy Leadership and Opinion Polling Confidence and Crisis in Health Care Political Ideology and Public Policy Summary Change and Stability in Opinions Some Sources of Opinion Change Changing Opinions about National Issues Postmodernism and Public Opinion SummaryConclusion: Polling and Public OpinionReferencesIndex
Responsibility: Peter M. Butler ; foreword by Michael Adams.

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