Polling and the public : what every citizen should know (Book, 2017) [WorldCat.org]
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Polling and the public : what every citizen should know

Author: Herbert B Asher
Publisher: Thousand Oaks, California SAGE CQ Press [2017]
Edition/Format:   Print book : English : Ninth editionView all editions and formats

This trusted, brief guide helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their  Read more...


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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Herbert B Asher
ISBN: 9781506352428 1506352421
OCLC Number: 964509871
Accession No: (DE-604)BV043821770
Description: xii, 348 pages ; 23 cm
Contents: PrefaceChapter 1: Polling and the Public The Importance of Polls The Pervasiveness of Polls Commissioned Polls FRUGging, SUGging, and Pseudopolls The Citizen as a Consumer of Polls Citizens' Views of Polls Polling and Democracy ExercisesChapter 2: The Problem of Nonattitudes An Example of Nonattitudes The Use of Screening Questions Nonattitudes and the Middle Position in Survey Questions Response Instability and Nonattitudes Implications for Democracy and Public Policy Conclusion ExercisesChapter 3: Wording and Context of Questions Question Wording Question Order and Context Order, Context, and Visual Effects in Self-Administered Surveys An Extended Example Conclusion ExercisesChapter 4: Sampling Techniques Nonprobability Sampling Sampling Designs Sample Size and Sampling Error Total Versus Actual Sample Size Response Rates Weighting the Sample Two Extended Examples Conclusion ExercisesChapter 5: Interviewing and Data Collection Procedures Methods of Collecting Polling Information Interviewer Effects in Public Opinion Polling Internet Polling Conclusion ExercisesChapter 6: The Media and the Polls Standards for Reporting Results Substantive Interpretation of Polls Media, Polls, and the News Reporting Emphasis Conclusion ExercisesChapter 7: Polls and Elections Sponsors of Election Polls Types of Election Polls Uses of Polls by Candidates Polls in the Presidential Selection Process When and Why Election Predictions Are Wrong How Preelection Polls Affect Voters Conclusion ExercisesChapter 8: Analyzing and Interpreting Polls Choosing Items to Analyze Examining Trends with Polling Data Examining Subsets of Respondents Interpreting Poll Results When Polls Conflict and When Polls Surprise: Some Final Thoughts ExercisesChapter 9: Polling and Democracy How to Evaluate Polls: A Summary Polls and Their Effect on the Political System Conclusion ExerciseWebsitesReferencesIndex
Responsibility: Herbert Asher Ohio State University.


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"Asher's Polling and the Public has been a mainstay in public opinion courses for the last two decades. This is not an accident. It is unrivaled as an introductory guide to the foundations of Read more...

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