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Poor reception : misunderstanding and forgetting broadcast news

Author: Barrie Gunter
Publisher: Hillsdale, N.J. : L. Erlbaum Associates, 1987.
Series: Communication (Hillsdale, N.J.)
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
The whole volume is very well organized and indexed. No comparable work exists that accomplishes so much in one volume. An extremely valuable review and analysis of literature, this book is recommended not only for students and researchers, but also for television news presenters inclined to gloat in their self- perceived importance.-CHOICE.
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Additional Physical Format: Online version:
Gunter, Barrie.
Poor reception.
Hillsdale, N.J. : L. Erlbaum Associates, 1987
(OCoLC)574009522
Document Type: Book
All Authors / Contributors: Barrie Gunter
ISBN: 0898595975 9780898595970 0805810102 9780805810103
OCLC Number: 15108560
Description: xiv, 366 pages : illustrations ; 23 cm.
Contents: The growth of television news --
The reception of television news --
Locating the sources of bad reception : a cognitive research perspective --
News awareness and retention across the audience --
Attention to the news --
Story attributes and memory for news --
Telling the story effectively --
Packaging the programme --
Picturing the news --
Headlines, pace, and recaps --
Scheduling the news --
Improving understanding.
Series Title: Communication (Hillsdale, N.J.)
Responsibility: Barrie Gunter.

Abstract:

The whole volume is very well organized and indexed. No comparable work exists that accomplishes so much in one volume. An extremely valuable review and analysis of literature, this book is recommended not only for students and researchers, but also for television news presenters inclined to gloat in their self- perceived importance.-CHOICE.

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