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Positioning: The Battle for Your Mind

Author: Al Ries
Publisher: McGraw-Hill Education - Europe, 2000.
Series: Marketing/Sales/Advertising & Promotion.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This text deals with the problems of communicating in an overcommunicated society. It shows how to position a company within the mind of the prospective buyer/customer, how to stay there, how to find an area not filled by a leader and how to avoid the pitfalls of letting a second product ride on the coatails of an established one. This book reveals case histories and anecdotes of successes and failures in the world  Read more...
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Details

Document Type: Book
All Authors / Contributors: Al Ries
ISBN: 9780071373586 0071373586
OCLC Number: 1000500332
Notes: Paperback.
Description: 224 pages ; 203 x 137 mm.
Series Title: Marketing/Sales/Advertising & Promotion.
Responsibility: Al Ries.

Abstract:

This text deals with the problems of communicating in an overcommunicated society. It shows how to position a company within the mind of the prospective buyer/customer, how to stay there, how to find an area not filled by a leader and how to avoid the pitfalls of letting a second product ride on the coatails of an established one. This book reveals case histories and anecdotes of successes and failures in the world of advertising.

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