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Positioning : the battle for your mind

Author: Al Ries; Jack Trout
Publisher: New York : McGraw-Hill, ©1986.
Edition/Format:   Print book : English : 1st ed., revView all editions and formats
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Additional Physical Format: Online version:
Ries, Al.
Positioning.
New York : McGraw-Hill, ©1986
(OCoLC)632352657
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Al Ries; Jack Trout
ISBN: 0070652643 9780070652644
OCLC Number: 12217302
Notes: Includes index.
Description: x, 213 pages ; 21 cm
Contents: What Positioning Is All About --
The Assault on the Mind --
Getting Into the Mind --
Those Little Ladders in Your Head --
You Can't Get There from Here --
Positioning of a Leader --
Positioning of a Follower --
Repositioning the Competition --
The Power of the Name --
The No-Name Trap --
The Free-Ride Trap --
The Line-Extension Trap --
When Line Extension Can Work --
Positioning a Company: Xerox --
Positioning a Country: Belgium --
Positioning an Island: Jamaica --
Positioning a Product: Milk Duds --
Positioning a Service: Mailgram --
Positioning a Long Island Bank --
Positioning a New Jersey Bank --
Positioning a ski resort: Stowe --
Positioning the Catholic Church --
Positioning Yourself and Your Career --
Positioning Your Business --
Playing the Positioning Game.
Responsibility: by Al Ries and Jack Trout.

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