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Positioning: the battle for your mind

Author: Al Ries; Jack Trout
Publisher: New York : McGraw-Hill, [2006]
Edition/Format:   Print book : English : [Nachdr.]View all editions and formats
Summary:

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that  Read more...

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Document Type: Book
All Authors / Contributors: Al Ries; Jack Trout
ISBN: 0071373586 9780071373586
OCLC Number: 254398344
Description: x, 213 Seiten
Contents: Chapter 1. What Positioning Is All About. Chapter 2. The Assault on the Mind. Chapter 3. Getting Into the Mind. Chapter 4. Those Little Ladders in Your Head. Chapter 5. You Can't Get There From Here. Chapter 6. Positioning of a Leader. Chapter 7. Positioning of a Follower. Chapter 8. Repositioning the Competition. Chapter 9. The Power of the Name. Chapter 10. The No-Name Trap. Chapter 11. The Free-Ride Trap. Chapter 12. The Line-Extension Trap. Chapter 13. When Line Extension Can Work. Chapter 14. Positioning a Company: Xerox. Chapter 15. Positioning a Country: Belgium. Chapter 16. Positioning an Island: Jamaica. Chapter 17. Positioning a Product: Milk Duds. Chapter 18. Positioning a Service: Mailgram. Chapter 19. Positioning a Long Island Bank. Chapter 20. Positioning a New Jersey Bank. Chapter 21. Positioning a Ski Resort: Stowe. Chapter 22. Positioning the Catholic Church. Chapter 23. Positioning Yourself and Your Career. Chapter 24. Positioning Your Business. Chapter 25. Playing the Positioning Game.
Responsibility: Al Ries ; Jack Trout.

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