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Positioning.

Author: Al Ries; Jack Trout
Publisher: New York : McGraw-Hill Publishing, 2001.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a ""position"" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Ries, Al.
Positioning: The Battle for Your Mind.
New York : McGraw-Hill Publishing, ©2001
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Al Ries; Jack Trout
ISBN: 9780071705875 0071705872
OCLC Number: 1024270287
Description: 1 online resource (224 pages)

Abstract:

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a ""position"" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays therePosition a follower so that it can occupy a niche no.

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