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The power and influence of illustration : achieving impact and lasting significance through visual communication

Author: Alan Male
Publisher: London ; New York : Bloomsbury Visual Arts, 2019. ©2019
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Delving into the rationale behind influential communication, The Power And Influence Of Illustration helps you understand how to work with a message to create convincing illustrations for your audience. Alan Male explains how illustrative imagery can lampoon, shock, insult, threaten, subvert, ridicule, express discontent and proclaim political and religious allegiance. He explores how its tools have been used in the  Read more...
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Document Type: Book
All Authors / Contributors: Alan Male
ISBN: 9781350022423 135002242X
OCLC Number: 1048659423
Description: 254 pages : color illustrations ; 28 cm
Contents: Introduction --
1. Lessons from History --
From the Birth of Culture to the Age of Enlightenment --
Victoriana to Disney --
A New World Order and the Twenty-first Century --
2. The Language of Drawing --
Identity and Iconography --
Semiotics, Symbolism and Association --
Allegory, Metaphor and Paradigm --
Irony, Wit, Sarcasm and Perversion --
Rhetoric and Visual Bombast --
Subject Matter --
3. Context, Impact and Consequence --
Ethics, Censorship and Moral Responsibility --
Globalization and Audience --
New Knowledge --
Politics and Propaganda --
Entertainment and Literature --
Advertising and Commerce --
4. Contemporary and Future Practice --
Creativity and the Challenge of Innovation --
Communication: Effectiveness and Function --
The Illustrator as Polymath --Glossary of Terms --
General Index --
Illustrator Index --
Bibliography --
Acknowledgements --
About the Author.
Responsibility: Alan Male.

Abstract:

Delving into the rationale behind influential communication, The Power And Influence Of Illustration helps you understand how to work with a message to create convincing illustrations for your audience. Alan Male explains how illustrative imagery can lampoon, shock, insult, threaten, subvert, ridicule, express discontent and proclaim political and religious allegiance. He explores how its tools have been used in the past, and looks at how contemporary illustrators can use their own work to persuade - and discusses where the line between persuasion and propaganda lies. These issues are explored using hundreds of full colour images from international artists, both contemporary and historical.

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An excellent book that provides a good grounding in the historical context and development of Illustration that becomes increasing philosophical, more intellectually challenging and questioning of Read more...

 
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