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Power up with pr : a publicity guide for artists

Author: Jackie Abramian
Publisher: Nevada City, Calif : Art Networks, 2008.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Handbooks and manuals
Nonfiction
Handbooks, manuals, etc
Additional Physical Format: Online version:
Abramian, Jackie.
Power up with pr.
Nevada City, Calif : Art Networks, 2008
(OCoLC)646108889
Document Type: Book
All Authors / Contributors: Jackie Abramian
ISBN: 9780940899902 0940899906
OCLC Number: 182529259
Description: 109 pages ; 26 cm
Contents: 1. ART, ARTISTS AND THE MEDIA. Art critics --
The PR practitioner --
Benefits of PR --
2. BASIC PR TOOLS. Effective tools --
Collateral --
Formatting and printing your collateral --
Media kit --
Packaging your media kit --
3. USING THE INTERNET FOR PR. Creating a media-friendly web site --
E-newsletter --
Blogs --
Going live --
4. COMPILING A MEDIA LIST. Finding your target market --
Database software --
5. PRESS RELEASES. Writing a press release --
Formatting a press release --
Hooking the press --
PSAs --
Calendar listing --
Media distribution strategy --
6. COURTING THE MEDIA. Creative media relations --
Post-coverage etiquette --
7. BEYOND THE PRESS RELEASE. Editorial calendars --
Contributed articles --
8. CREATIVE PR STRATEGIES. Cross-marketing --
Venues for PR --
Going national --
Broadcast media --
Creating PR goals --
Online publications --
12-month planning calendar --
Publicity planning chart.
Responsibility: by Jackie Abramian.

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