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Practical ethnography : a guide to doing ethnography in the private sector

Author: Sam Ladner
Publisher: London ; New York Routledge 2016
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable  Read more...
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Document Type: Book
All Authors / Contributors: Sam Ladner
ISBN: 9781611323894 1611323894 9781611323900 1611323908 9781611323917 1611323916 9781611327410 1611327415
OCLC Number: 969926057
Accession No: (DE-604)BV044008264
Notes: First published 2014 by Left Coast Press, Inc.
Description: 210 Seiten : Illustrationen, Diagramme
Responsibility: Sam Ladner.

Abstract:

This book is a robust guide to practicing ethnographic research in the private sector.  Read more...

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