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Practical ethnography : a guide to doing ethnography in the private sector

Author: Sam Ladner
Publisher: London ; New York : Routledge, Taylor & Francis Group, [2016].
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable  Read more...
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Document Type: Book
All Authors / Contributors: Sam Ladner
ISBN: 9781611323894 1611323894 9781611323900 1611323908
OCLC Number: 989163176
Notes: "First published 2014 by Left Coast Press, Inc."--Verso of title page.
Description: 210 pages : illustrations ; 24 cm
Contents: Introduction : What comes next? ; What is ethnography? ; Ethnography's value to the private sector ; Etic versus emic: the example of Starbucks --
Using theory in ethnography : Finding meaning versus finding facts ; A dynamic theory of identity ; Fitting identities together ; Theories of social context: understanding culture ; Back to the truth --
Managing a private-sector ethnography project :The temporal landscape of today's corporation ; Principles for being an interpretivist project manager ; Estimating the cot of a private-sector ethnography project ; Assembling the team ; Managing the project ; When things go wrong ; Delivering the project ; Reviewing the project --
Ethnographic tools : Types of tools ; Research design tools: reaching out and keeping track ; Fieldwork tools: collecting and archiving ; Analysis tools: sifting through ; Reporting tools: telling stories --
Managing clients : What is "private-sector ethnography"? -; Ethnography as Pandora's box ; Key client management tasks --
Ethical ethnography : How ethics differ in private-sector ethnography ; An ethical hypothetical: the issue of deceit ; A special note about children ; Ethical practical audits --
Sampling : the logic of sampling ; What kinds of samples do ethnographers take? ; Selecting the ethnographic sample: the sampling frame ; Selecting the ethnographic sample ; Ethnographic samples can never offer prediction --
Fieldwork : What is "fieldwork"? ; Gaining (and keeping) access ; What ethnography is not ; Getting ready ; Being there ; The beginning (kind of) ; The ethnographic interview ; The tour ; The observation ; Leaving ; An example --
Analysis : Questions ethnographers do not answer ; To transcribe or not to transcribe? The process of analyzing ethnographic data ; Reduction techniques ; Visualization techniques ; Drawing conclusions --
Reporting : Elements of good ethnographic reports ; Written reports ; Visual reports ; Audio reports ; Reports that aren't reports --
Beyond ethnography : Ethnographic literature reviews ; Online ethnography ; Adapting ethnography for focus groups ; Why usability labs can never be ethnographic ; a dedication to ethnography.
Responsibility: Sam Ladner.

Abstract:

This book is a robust guide to practicing ethnographic research in the private sector.  Read more...

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