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A Practical Guide to CRM : Building More Profitable Customer Relationships

Author: Janice Reynolds
Publisher: Boca Raton, FL : CRC Press, 2002.
Edition/Format:   eBook : Document : English : First editionView all editions and formats
Summary:
"In today's global economy the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. To thrive in today's customer-driven economy a company need"--Provided by publisher.
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Janice Reynolds
ISBN: 9781482280784 1482280787
OCLC Number: 1027782717
Description: 1 online resource : text file, PDF
Contents: Chapter 1 What is CRM --
chapter 2 The Evaluation Process --
chapter 3 Preparing a Business Case --
chapter 4 Creating the CRM Strategy --
chapter 5 A Program of Projects --
chapter 6 The People Factor --
chapter 7 Increasing Customer Loyalty --
chapter 8 Know Thy Customer --
chapter 9 The Many Flavors of CRM? An Overview --
chapter 10 Marketing --
chapter 11 Sales --
chapter 12 The Call Center Evolution --
chapter 13 The Importance of Data --
chapter 14 Hosted Solutions --
chapter 15 Partnering for Success --
chapter 16 The Vendor Selection Process --
chapter 17 Implementation and Deployment.
Responsibility: Janice Reynolds.

Abstract:

"In today's global economy the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. To thrive in today's customer-driven economy a company need"--Provided by publisher.

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