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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/1020046302 Title: A practitioner's guide to public relations research, measurement, and evaluation Author: Don W Stacks; David Michaelson Publisher: New York : Business Expert Press, 2010. ISBN/ISSN: 9781606491010 1606491016 9781606491027 1606491024 OCLC:1020046302

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A practitioner's guide to public relations research, measurement, and evaluation

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A practitioner's guide to public relations research, measurement, and evaluation

Author:	Don W Stacks; David Michaelson
Publisher:	New York : Business Expert Press, 2010.
Series:	Public relations collection
Edition/Format:	Print book : English : 1st edView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Public relations -- Research.
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Document Type:	Book
All Authors / Contributors:	Don W Stacks; David Michaelson Find more information about:
ISBN:	9781606491010 1606491016 9781606491027 1606491024
OCLC Number:	1020046302
Description:	x, 229 p. : ill. ; 24 cm.
Contents:	Part I. Introduction to public relations research, measurement, and evaluation -- Chapter 1. Introduction to research and evaluation in public relations -- Chapter 2. The business of public relations -- Chapter 3. Measuring public relations outcomes -- Part II. Qualitative methods for effective public relations research, measurement, and evaluation -- Chapter 4. Secondary research -- Chapter 5. Qualitative research methodologies -- Chapter 6. Content analysis -- Part III. Quantitative methods for effective public relations research, measurement, and evaluation -- Chapter 7. Survey methodology -- Chapter 8. Statistical analysis -- Chapter 9. Sampling -- Part IV. Wrapping up -- Chapter 10. Best practices in public relations research, measurement, and evaluation -- Appendix. Dictionary of public relations, measurement and research.
Series Title:	Public relations collection
Responsibility:	Don W. Stacks and David Michaelson.

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