El precio : variable estratégica de marketing (Book, 2000) [WorldCat.org]
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El precio : variable estratégica de marketing

Author: Emilio de Velasco González
Publisher: Madrid : McGraw-Hill, 2000.
Series: Serie McGraw-Hill de Management.
Edition/Format:   Print book : SpanishView all editions and formats
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Document Type: Book
All Authors / Contributors: Emilio de Velasco González
ISBN: 8448101847 9788448101848
OCLC Number: 906619082
Description: 332 p. : il. ; 24 cm.
Contents: Teoría económica del precio --
Precios y estrategias de empresa --
Fijación de precios en función de los costes --
Fijación de precios en función de la competencia --
Fijación de precios en función de la demanda --
Decisiones sobre precios.
Series Title: Serie McGraw-Hill de Management.
Responsibility: Emilio de Velasco González.

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