Predictably irrational : the hidden forces that shape our decisions (Book, 2009) []
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Predictably irrational : the hidden forces that shape our decisions

Author: Dan Ariely
Publisher: London : Harper, 2009.
Edition/Format:   Print book : English : Rev. and expanded edView all editions and formats

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.  Read more...


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Document Type: Book
All Authors / Contributors: Dan Ariely
ISBN: 9780007256532 0007256531 9780061353246 0061353248
OCLC Number: 813003104
Description: xxxii, 352 pages ; 20 cm
Contents: Ch. 1. The truth about relativity : why everything is relative, even when it shouldn't be --
Ch. 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air --
Ch. 3. The cost of zero cost : why we often pay too much when we pay nothing --
Ch. 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them --
Ch. 5. The influence of arousal : why hot is much hotter than we realize --
Ch. 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do --
Ch. 7. The high price of ownership : why we overvalue what we have --
Ch. 8. Keeping doors open : why options distract us from our main objective --
Ch. 9. The effect of expectations : why the mind gets what it expects --
Ch. 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't --
Ch. 11. The context of our character, part I : why we are dishonest, and what we can do about it --
Ch. 12. The context of our character, part II : why dealing with cash makes us more honest --
Ch. 13. Beer and free lunches : what is behavioral economics, and where are the free lunches?
Responsibility: Dan Ariely.


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'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Read more...

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