Predictably irrational : the hidden forces that shape our decisions (Book, 2009) []
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Predictably irrational : the hidden forces that shape our decisions

Predictably irrational : the hidden forces that shape our decisions

Author: Dan Ariely
Publisher: New York, NY : Harper, ©2009.
Edition/Format:   Print book : English : Rev. and expanded edView all editions and formats
This evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. In a series of illuminating, often surprising experiments, the author, a MIT behavioral economist, refutes the common assumption that we behave in fundamentally rational ways.  Read more...
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Genre/Form: Nonfiction
Document Type: Book
All Authors / Contributors: Dan Ariely
ISBN: 9780061854545 0061854549 9780061353246 0061353248 0007256531 9780007256532
OCLC Number: 325131975
Notes: "Originally published in 2008, in a different format, by HarperCollins Publishers."--Title page verso.
"1st rev. and expanded ed"--Title page verso.
Description: xxxii, 368 pages ; 23 cm
Contents: How an injury led me to irrationality and to the research described here --
Truth about relativity: why everything is relative, even when it shouldn't be --
Fallacy of supply and demand: why the price of pearls, and everything else, is up in the air --
Cost of zero cost: why we often pay too much when we pay nothing --
Cost of social norms: why we are happy to do things, but not when we are paid to do them --Influence of arousal: why hot is much hotter than we realize --
Problem of procrastination and self-control: why we can't make ourselves do what we want to do --
High price of ownership: why we overvalue what we have --
Keeping doors open: why options distract us from our main objective --
Effect of expectations: why the mind gets what it expects --
Power of price: why a 50-cent aspirin can do what a penny aspirin can't --
Context of our character, part 1: why we are dishonest, and what we can do about it --
Context of our character, part 2: why dealing with cash makes us more honest --
Beer and free lunches: what is behavioral economics, and where are the free lunches? --
Bonus material added for the revised and expanded edition: reflections and anecdotes about some of the chapters --
Thoughts about the subprime mortgage crisis and its consequences.
Other Titles: Predictably rational
Responsibility: Dan Ariely.


Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.


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'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Read more...

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