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Predictably irrational : the hidden forces that shape our decisions

Author: Dan Ariely
Publisher: New York : Harper, ©2010.
Edition/Format:   Print book : English : 1st Harper Perennial ed., rev. and expanded edView all editions and formats
Summary:
An evaluation of the sources of illogical decisions which explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
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Document Type: Book
All Authors / Contributors: Dan Ariely
ISBN: 0061353248 9780061353246 0061353248 9780061353246 0061353248 9780061854545 0061854549
OCLC Number: 854751766
Description: xxii, 349 p. : ill. ; 24 cm
Responsibility: Dan Ariely.

Abstract:

An evaluation of the sources of illogical decisions which explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

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