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A preface to marketing management

Author: J Paul Peter; James H Donnelly; Lawrence X Tarpey
Publisher: Plano, Tex. : Business Publications, 1985.
Edition/Format:   Print book : English : 3rd edView all editions and formats
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Document Type: Book
All Authors / Contributors: J Paul Peter; James H Donnelly; Lawrence X Tarpey
ISBN: 0256032734 9780256032734
OCLC Number: 11377497
Notes: Updated ed. of: A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey. 1982.
Includes indexes.
Description: x, 295 pages : illustrations ; 24 cm
Other Titles: Marketing management
Responsibility: J. Paul Peter, James H. Donnelly, Jr.

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