Premiumization Strategies for Food and Drinks Companies : Using personal care industry initiatives to add value through quality, rarity, expertise and artistry (eBook, 2012) [WorldCat.org]
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Premiumization Strategies for Food and Drinks Companies : Using personal care industry initiatives to add value through quality, rarity, expertise and artistry

Author: Carol Raithatha
Publisher: London : Business Insights Ltd, 2012.
Edition/Format:   eBook : Document : English
Summary:
Food and drinks manufacturers have an opportunity to learn from the premiumization strategies used in the personal care industry. Trends involving the use of rare ingredients, high-quality packaging and artistry can be used to acquire higher margins.
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Genre/Form: Elektronische Publikation
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Carol Raithatha
OCLC Number: 840435511
Description: Online-Ressource
Responsibility: [Carol Raithatha].

Abstract:

Food and drinks manufacturers have an opportunity to learn from the premiumization strategies used in the personal care industry. Trends involving the use of rare ingredients, high-quality packaging and artistry can be used to acquire higher margins.

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