Prescription TV : therapeutic discourse in the hospital and at home (Book, 2012) [WorldCat.org]
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Prescription TV : therapeutic discourse in the hospital and at home

Author: Joy V Fuqua
Publisher: Durham : Duke University Press, 2012.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Tracing the history of television as a therapeutic device, Joy V. Fuqua describes how TVS came to make hospitals seem more like home and, later, "medicalized" the modern home. She examines the introduction of television into the private hospital room in the late 1940s and 1950s and then moves forward several decades to consider the direct-to-consumer prescription drug commercials legalized in 1997. Fuqua explains  Read more...
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Details

Document Type: Book
All Authors / Contributors: Joy V Fuqua
ISBN: 9780822351153 0822351153 9780822351269 0822351269
OCLC Number: 769429989
Description: xii, 201 pages : illustrations ; 24 cm
Contents: Introduction: television, hospital, home --
Convalescent companions : hospital entertainment before television --
Television goes to the modern hospital --
Positioning the patient : the spatial therapeutics of hospital television --
Television in and out of the hospital : broadcasting directly to the consumer-patient --
Mediated agency : consumer-patients and Pfizer's Viagra commercials --
Conclusion: our bodies, our (TV) selves.
Responsibility: Joy V. Fuqua.

Abstract:

Tracing the history of television as a therapeutic device, Joy V. Fuqua describes how TVs came to make hospitals seem more like home and then "medicalized" the modern home several decades later.  Read more...

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"Prescription TV is a beautifully written and persuasive account of television's medical applications at home and in the hospital over the decades. Joy V. Fuqua's prose moves deftly between Read more...

 
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