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Presidential campaign communication

Author: Craig Allen Smith
Publisher: Cambridge ; Malden, MA : Polity Press, 2015
Edition/Format:   Print book : English : Second editionView all editions and formats
Summary:

The second edition of Presidential Campaign Communication is designed to help readers understand and appreciate how the people of the United States use human communication to select their presidents.

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Craig Allen Smith
ISBN: 9780745680231 0745680232 9780745680224 0745680224
OCLC Number: 965652806
Description: xi, 292 pages. : Ill. ; 25 cm.
Contents: 1 Presidential Campaigns as Communication 2 The Stages of the Quest for the White House 3 The Campaign Trialogue: Citizens, Reporters and Campaigners 4 Campaigns as Rhetorical Puzzles 5 Laws and Rules Shape Campaign Communication 6 America s Tribes of Voters 7 Media and Messages 8 Acclaiming, Attacking and Defending Candidate Images 9 Persuading, Fast and Slow: Advertising and Speaking 10 Reporting Campaigns for People Like Us 11 Presidential Debates: The Rhetorical Super Bowl 12 Conclusions
Responsibility: Craig Allen Smith.

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Craig Allen Smith?s Presidential Campaign Communication is a thorough, clear, and comprehensive text that details all of the important elements of presidential campaign communication. The book nicely Read more...

 
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