Priceless : the myth of fair value (and how to take advantage of it) (Book, 2010) [WorldCat.org]
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Priceless : the myth of fair value (and how to take advantage of it)
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Priceless : the myth of fair value (and how to take advantage of it)

Author: William Poundstone
Publisher: New York : Hill and Wang, 2010.
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:
Explores the psychology of price, exposing how retailers try to get consumers to pay more for less and how this new mindset dictates the design of price tags, menus, rebates, cell phone plans, supermarket aisles, real estate offers, and wage packages.
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Details

Document Type: Book
All Authors / Contributors: William Poundstone
ISBN: 9780809078813 0809078813
OCLC Number: 1012658882
Description: ix, 336 pages ; 21 cm
Contents: The $2.9 million cup of coffee --
Price cluelessness --
The myth of the boomerang --
Body and soul --
Black is white --
Helson's cigarette --
The price scale --
Input to output --
Lunch with maurice --
Money pump --
The best odds in Vegas --
Cult of rationality --
Kahneman and Tversky --
Heuristics and biases --
The Devil's greatest trick --
Prospect theory --
Rules of fairness --
Ultimatum game --
The vanishing altruist --
Pittsburgh is not a culture --
Attacking heuristics --
Deal or no deal --
Prices on the planet Algon --
The free 72-ounce steak --
Price check --
Shilling for Prada --
Menu psych --
The price of a super bowl ticket --
Don't wrap all the Christmas presents in one box --
Who's afraid of the phone bill? --
Breakage and slippage --
Paying for air --
Cheap and cheaper --
Mysteries of the 99 cent store --
Meaningless zeros --
Reality constraint --
Selling Warhol's beach house --
Groundhog day --
Anchoring for dummies --
Attention deficit --
Drinking and deal making --
An octillion doesn't buy what it used to --
Selling the money illusion --
Neutron Jane --
Beauty premium --
Pricing gender --
Search for suckers --
It's all about testosterone --
Liquid trust --
The million dollar club --
The mischievous Mr. Market --
For the love of god --
Antidote for anchoring --
Buddy system --
The outrage theory --
Honesty box --
Money, chocolate, happiness.
Responsibility: William Poundstone.

Abstract:

Explores the psychology of price, exposing how retailers try to get consumers to pay more for less and how this new mindset dictates the design of price tags, menus, rebates, cell phone plans, supermarket aisles, real estate offers, and wage packages.

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