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The pricing and revenue management of services : a strategic approach

Author: Irene C L Ng
Publisher: London ; New York : Routledge, 2008.
Series: Routledge advances in management and business studies, 36.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking." "This book will be of much interest to  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Irene C L Ng
ISBN: 9780415350778 0415350778 9780203696590 020369659X 0415350778 0415551951 9780415551953
OCLC Number: 122283023
Description: xxii, 174 pages : illustrations ; 24 cm
Contents: Cover --
Routledge advances in management and business studies --
The Pricing and Revenue Management of Services --
Contents --
Figures --
Tables --
Boxes --
Preface --
As a strategic guide to increase revenue in services --
New knowledge from research --
Integration between concepts, decisions and entities --
Making theory accountable to practice, and practice grounded in theory --
Prescriptive, useful and easy to read --
Acknowledgements --
Chapter synopses --
Chapter 1: Introduction --
Part I: The buyer as an individual --
Part II: Buyers in aggregate --
1 Introduction --
Part I The buyer as an individual --
2 The expected net value (ENV) framework --
3 Advanced purchase and the separation of purchase and consumption --
4 Seven strategies for higher revenues --
Part II Buyers in aggregate --
5 The economics of pricing in services --
6 The revenue management of services --
7 Strategic pricing and revenue management --
8 Conclusion --
Notes --
Index.
Series Title: Routledge advances in management and business studies, 36.
Responsibility: Irene C.L. Ng.

Abstract:

Integrating both theory and real world practices, this book advances the concepts in pricing and revenue management for services. It also discusses the buyer as an individual, presenting the concepts  Read more...

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