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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/1303525153 Title: Pricing on purpose : creating and capturing value Author: Ronald J Baker Publisher: Hoboken, N.J. : J. Wiley, ©2006. ISBN/ISSN: 0470893648 9780470893647 1119201365 9781119201366 1280311770 9781280311772 9786610311774 6610311773 OCLC:1303525153

  
  

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Pricing on purpose : creating and capturing value

Author:	Ronald J Baker
Publisher:	Hoboken, N.J. : J. Wiley, ©2006.
Edition/Format:	eBook : Document : EnglishView all editions and formats
Summary:	-Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition""With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn. People are intrigued by instances of what they see as idiosyncratic pricing. Sometimes it is idiosyncratic, but oft-times it is fiendishly clever and well researched. So is this book. There are examples that at first sight seem to have nothing to do wit.  Read more...
Subjects	Pricing. Prix -- Fixation.
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