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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/864891767 Title: Pricing on purpose : creating and capturing value Author: Ronald J Baker Publisher: Hoboken, N.J. : Wiley, 2013. ISBN/ISSN: 9780470893647 0470893648 OCLC:864891767

  
  

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Pricing on purpose : creating and capturing value

Author:	Ronald J Baker
Publisher:	Hoboken, N.J. : Wiley, 2013.
Edition/Format:	eBook : Document : EnglishView all editions and formats
Summary:	IPricing on Purpose /iexplores the importance of pricing, one of the four Ps (product, promotion, place, and price) of marketing, that is largely ignored in business literature. Pricing is the opportunity for a business to capture the value of what it provides to the customer, and deserves as much attention as promotion, product and place in the marketing strategy of any business. This book calls attention to the market share fallacy, explains the difference between cost-plus pricing and value pricing, and provides best-practice pricing examples. It presents the theory of value'long established in the economics profession'and how any business can use various pricing strategies to communicate and capture the value of their products and services.  Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Business. Affaires. businesses (business enterprises) View all subjects
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