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A primer decision making : how decisions happen

Author: James Gardner March; Chip Heath
Publisher: New York, N.Y. : Free Press, ©1994.
Edition/Format:   Print book : English
Summary:

Building on lecture notes, this book provides an introduction to decision making, an activity fundamental to individual, group, organizational, and societal life. March draws on research from all the  Read more...

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Document Type: Book
All Authors / Contributors: James Gardner March; Chip Heath
ISBN: 0029200350 9780029200353
OCLC Number: 800820520
Description: IX, 289 p. ; 25 cm
Responsibility: James G. March with the assistance of Chip Heath.

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Herbert A. SimonNobel Laureate in Economic ScienceOver a half century of research and writing, March has done more than anyone else to give us an unvarnished picture of how people actually make Read more...

 
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