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Primetime women : how to win the hearts, minds, and business of boomer big spenders

Author: Marti Barletta
Publisher: Chicago, Ill : Kaplan Pub., ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is wielded by women ages 50?75. They are the healthiest, wealthiest, most educated, active, and influential generation of women in history. Marti Barletta, the premier expert on marketing to women, calls them PrimeTime  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Marti Barletta
ISBN: 9781419593307 1419593307
OCLC Number: 71126799
Description: xxvi, 294 pages : illustrations ; 24 cm
Contents: Pt. I. Understanding PrimeTime women. The power of the PrimeTime purse --
Shattering conventions --
What's on her mind : freedom, friendships, and fulfillment --
PrimeTime mental and physical changes --
PrimeTime life-stage changes --
Looking ahead --
pt. II. The field guide for marketing to PrimeTime women. The GenderTrends marketing model applied to PrimeTime women --
Tailoring your marketing to PrimeTime women : how to win the hearts, minds, and business of boomer big spenders --
In depth and integrated case studies --
Best practices in marketing to PrimeTime women --
Notes to the CEO.
Other Titles: Prime time women
Responsibility: Marti Barletta.
More information:

Abstract:

"Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is wielded by women ages 50?75. They are the healthiest, wealthiest, most educated, active, and influential generation of women in history. Marti Barletta, the premier expert on marketing to women, calls them PrimeTime Women" because not only are they in the prime of their lives, they also are the prime target for most marketers. In her new book PrimeTime Women", Marti Barletta provides the only comprehensive resource on the market for readers searching for practical applications to get into the minds, souls, hearts, and wallets of this influential demographic. This hands-on approach delivers strategic thinking and tactical ideas geared toward understanding and leveraging this enormously influential market." --Publisher description.

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