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Principles of marketing : a South Asian perspective

Author: Philip Kotler; Geoffrey da Silva; Gary Armstrong; Ehsan ul Haque.
Publisher: Delhi : Pearson Prentice Hall, 2011.
Edition/Format:   Print book : English : 13th edView all editions and formats
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Document Type: Book
All Authors / Contributors: Philip Kotler; Geoffrey da Silva; Gary Armstrong; Ehsan ul Haque.
ISBN: 9788131731017 8131731014
OCLC Number: 818861940
Notes: Revised edition of: Marketing.
Description: xix, 514 pages : illustrations (chiefly color) ; 28 cm
Responsibility: by Philip Kotler [and others].

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