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Principles of marketing

Author: Philip Kotler; Gary Armstrong
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, 2008.
Edition/Format:   Print book : English : 12th ed. Low price edView all editions and formats
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Document Type: Book
All Authors / Contributors: Philip Kotler; Gary Armstrong
ISBN: 8131715477 9788131715475
OCLC Number: 818817090
Notes: Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., ©2008.
Description: xix, 577 pages : illustrations (chiefly color) ; 28 cm
Contents: Part 1 --
Defining marketing and the marketing process --
Part 2 --
Understanding the marketplace and consumers --
Part 3 --
Desining a customer-Driven marketing strategy and integrated marketing mix --
Part 4 Extending marketing.
Responsibility: by Philip Kotler and Gary Armstrong.

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