Principles of Marketing (Book, 2014) []
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Principles of Marketing

Author: Philip Kotler; Gary M Armstrong
Publisher: Boston : Pearson, 2014 [i.e. 2013]
Edition/Format:   Print book : English : 15th ed, global edView all editions and formats

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Philip Kotler; Gary M Armstrong
ISBN: 0273786997 9780273786993
OCLC Number: 846782615
Description: 716 pages
Responsibility: Philip Kotler, Gary Armstrong.


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