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Principles of tourism : topics, cases and assessment activities

Author: Elizabeth Latham; Alan Collier
Publisher: Auckland, N.Z. : Longman, 1999.
Edition/Format:   Print book : Juvenile audience : English
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Genre/Form: Juvenile works
Problems and exercises
Juvenile literature
Problems, exercises, etc. Juvenile literature
Material Type: Juvenile audience
Document Type: Book
All Authors / Contributors: Elizabeth Latham; Alan Collier
ISBN: 0582861632 9780582861633
OCLC Number: 154300137
Notes: "Written as a companion guide to Principles of tourism : a New Zealand perspective, and is designed to be used after students have completed their reading of the appropriate chapters in the main text"--Back cover.
Target Audience: "For students studying the NZ Diploma in Business, the National Diploma in Tourism, or a degree in Tourism"--Back cover.
Description: xi, 133 pages : illustrations ; 25 cm
Contents: Case studies --
Introduction to the tourism industry --
History & growth of tourism --
Structure of the tourism industry --
Transportation --
Accommodation --
Attractions & activities --
Selling the tourism product --
Ancillary & support services, & developmental organisations --
Supply --
Demand --
Tourism impacts --
Planning --
Marketing --
Finance --
The future.
Responsibility: Elizabeth Latham and Alan Collier.

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