Proceedings of the IWEMB 2018 : Second International Workshop on Entrepreneurship in Electronic and Mobile Business (eBook, 2019) [WorldCat.org]
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Proceedings of the IWEMB 2018 : Second International Workshop on Entrepreneurship in Electronic and Mobile Business

Author: Sid Suntrayuth; Stephan Böhm
Publisher: Norderstedt : PubliQation, 2019.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Internet and mobile technologies are drivers for innovation and growth. Entrepreneurs all over the world are using these technologies to develop new user-centered products and launch new business models. In this context, the International Workshop on Entrepreneurship in Electronic and Mobile Business (IWEMB) is a joint initiative of the Center of Advanced E-Business Studies (CAEBUS) at the RheinMain University of  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Printed edition:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Sid Suntrayuth; Stephan Böhm
ISBN: 9783745870015 3745870018
OCLC Number: 1119476762
Description: 1 online resource (356 pages)
Contents: Intro; Title Page; Copyright; Preface; Table of Contents; 1. Analysis of Online Payment Methods in Germany; 2. Analysis of Travel Blogs by Means of NoSQL Techniques: First Results; 3. E-Commerce and Consumer Satisfaction: The Effect of Consumer Trust and Vendor Incentives; 4. Digital Transformation and Leadership: Modeling to Reduce Complexity; 5. An Evaluation Concept for Named Entity Recognition and Keyword APIs in Social Media Analysis; 6. World of Warcraft Gamers' Preferences on Complementary Media Offerings: A Conjoint Analysis Approach 7. The Effects of Service Quality of Customer Service on Total Customers' Satisfaction in Case of Buying Life Insurance via the Online Channel8. User Acceptance Research on Mobile Media: A Systematic Literature Review; 9. The Determinants of Mobile Payment Adoption in Thailand and China; 10. Analysis of Customer Willingness to Pay for Video Games; 11. Performance-Based, Programmatic Job Marketing in E-Recruiting: A Comparative Pilot Study in the German Job Market; 12. Factors Affecting Purchase Intention of Customers in the E-Commerce of Arts and Antique Products in Thailand 13. Why Does Social Media Matter? Investigating the Impact of E-Tourism Information Quality on Thailand's Destination Image14. Participation as Core Element of an Entrepreneurial Leadership Style: Relevance and Use of Participative Tools in German Companies; 15. Analysis of Small and Medium Enterprise Web Shops in the Rhine-Main Area; 16. The Market Opportunity of the Digital Content Industry; 17. The Influence of Augmented Reality Technology: Smart Fitting Technology's Effect on Consumers' Attitude to Use from the Perspective of the Technology Acceptance Model
Responsibility: Stephan Böhm, Sid Suntrayuth.

Abstract:

Internet and mobile technologies are drivers for innovation and growth. Entrepreneurs all over the world are using these technologies to develop new user-centered products and launch new business models. In this context, the International Workshop on Entrepreneurship in Electronic and Mobile Business (IWEMB) is a joint initiative of the Center of Advanced E-Business Studies (CAEBUS) at the RheinMain University of Applied Sciences in Wiesbaden, Germany, and the International College of the National Institute of Development and Administration (ICO NIDA) in Bangkok, Thailand. Relevant topics of the IWEMB workshop within the electronic and mobile business are studies on business model innovations, customer and user behavior, new concepts for entrepreneurship and leadership, user-centered design and lean startup methods, as well as the impact on existing market structures. Within this scope, the aim of IWEMB is to offer a platform for researchers in this emerging research field in order to generate relevant new insights and international exchange of ideas. The second workshop was held in Wiesbaden, Germany, as a two-days event in September 2018. The proceedings of this workshop cover a wide range of innovative scientific work in the fields of electronic and mobile business from young and experienced researchers from all over the world.

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