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Proceedings: Southwestern Marketing Association Conference.

Author: Southwestern Marketing Association. Conference.; Southwestern Marketing Association.
Publisher: [Place of publication not identified], Southwestern Marketing Association.
Edition/Format:   Journal, magazine : Conference publication : English
Summary:
Abstracts of papers to be presented at the annual meeting.
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Genre/Form: Abstracts
Conference papers and proceedings
Congresses
Material Type: Conference publication
Document Type: Journal / Magazine / Newspaper
All Authors / Contributors: Southwestern Marketing Association. Conference.; Southwestern Marketing Association.
OCLC Number: 3804047
Description: volumes 28 cm

Abstract:

Abstracts of papers to be presented at the annual meeting.

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