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The process and effects of mass communication

Author: Wilbur Schramm; Donald F Roberts
Publisher: Urbana : University of Illinois Press, ©1971.
Edition/Format:   Print book : English : Revised edition; Second editionView all editions and formats
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Additional Physical Format: Online version:
Schramm, Wilbur, 1907-1987.
Process and effects of mass communication.
Urbana, University of Illinois Press [1971]
(OCoLC)646841870
Document Type: Book
All Authors / Contributors: Wilbur Schramm; Donald F Roberts
ISBN: 0252001974 9780252001970
OCLC Number: 191159
Description: ix, 997 pages : illustrations ; 24 cm
Contents: The nature of communication between humans / Wilbur Schramm --
Media and messages of mass communication --
Introduction : Media as communication institutions --
Mass media as social systems / Melvin L. Defleur --
The structure and function of communication in society / Harold D. Lasswell --
The medium is the message / Marshall McLuhan --
From news-gathering to news-making: a flood of pseudo-events / Daniel J. Boorstin --
The Negro and the news: a case study / William L. Rivers --
The unique perspective of television and its effect: a pilot study / Kurt Lang and Gladys Engel Lang --
Audiences of mass communication --
Introduction: The nature of an audience --
Communications research and the concept of the mass / Eliot Freidson --
Selective exposure to information: a critical review / David O. Sears and J.L. Freedman --
Perceiving the world / David Krech and Richard S. Crutchfield --
The world outside and the pictures in our heads / Walter Lippmann --
The evasion of propaganda: how prejudiced people respond to anti-prejudice propaganda / Eunice Cooper and Marie Jahoda --
They saw a game: a case study / Albert H. Hastorf and Hadley Cantril --
The indexing process in communication / Percy H. Tannenbaum --
The obstinate audience: the influence process from the point of view of social communication / Raymond A. Bauer --
The nature of communication effects / Donald F. Roberts --
Introduction: Approaches to the study of mass communication effects: attitudes and information --
Processes of opinion change / Herbert C. Kelman --
Some principles of mass persuasion: selected findings of research on the sale of U.S. war bonds / Dorwin Cartwright --
Some reasons why information campaigns fail / Herbert H. Hyman and Paul B. Sheatsley --
The effect of presenting "one side" versus "both sides" in changing opinions on a controversial subject / Carl I. Hovland, Arthur A. Lumsdaine, and Fred D. Sheffield --
The impact of television advertising: learning without involvement / Herbert E. Krugman --
Reconciling conflicting results derived from experimental and survey studies of attitude change / Carl I. Hovland. Social effects --
Introduction: Social consequences of mass communications --
Communication in crisis / Wilbur Schramm --
Mass communication, popular taste, and organized social action / Paul F. Lazarsfeld and Robert K. Merton --
The invasion from Mars / Hadley Cantril --
Children's learning from the mass media / Donald F. Roberts and Wilbur Schramm --
The effect of media violence on social learning / Alberta E. Siegel --
Public opinion and politics --
Introduction: Mass communications, public opinion, and politics --
The significance of communication / Charles H. Cooley --
Political processes: the role of the mass media / Bernard R. Berelson, Paul F. Lazarsfeld, and William N. Mcphee --
The mass media and voting / Kurt Lang and Gladys Engel Lang --
The debates in the light of research: a survey of surveys / Elihu Katz and Jacob J. Feldman --
Innovation and change --
Introduction: Communication, innovation, and change --
The social itinerary of technical change: two studies of the diffusion of innovation / Elihu Katz --
Research needed on adoption models / Joe M. Bohlen --
Motivation, communications research, and family planning / M. Brewster Smith --
Campaigns, communications, and development in communist China / Frederick T.C. Yu --
Toward a communication theory of modernization: a set of considerations / Daviel Lerner --
The technological future of mass communication --
Introduction: Implications of the new communication technology --
The social effects of communication technology / Herbert Goldhammer --
Beyond Babel: the century of the communications satellite / Arthur C. Clarke.
Responsibility: edited by Wilbur Schramm and Donald F. Roberts.

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The process and effects of mass communication

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