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The procrastinator's guide to marketing : (or: How to get off your butt and develop your marketing plan!)

Author: Mary Eule Scarborough; David A Scarborough
Publisher: [Irvine, CA] : Entrepreneur Press, ©2008.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"If you're a business owner, this wake up call emphasizes the absolutely crucial necessity of developing and implementing a marketing plan. You will be completely convinced that a well-thought-out and written, strategic and tactical marketing plan is your business’ best friend—a vital tool that will make a substantial difference in your ability to grow and maintain a profitable business.You'll learn what information  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Mary Eule Scarborough; David A Scarborough
ISBN: 9781599181448 1599181444
OCLC Number: 134992958
Description: xxiii, 320 pages : illustrations ; 23 cm
Contents: Mind over matter: it's all in your head --
Marketing myths and the blunders they cause --
Getting it right: what marketing really means --
Marketing plan overview --
Defining your future and assess your current situation --
Shaping your identity, mission, and vision --
Choosing your products and services --
Identifying your target market --
Turning features into benefits --
Take care of first things first --
Selecting your communication tactics --
Developing your scorecard: how will you measure success? --
Putting it all together.
Other Titles: How to get off your butt and develop your marketing plan!
Responsibility: Mary Eule Scarborough and David A. Scarborough.
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Abstract:

"If you're a business owner, this wake up call emphasizes the absolutely crucial necessity of developing and implementing a marketing plan. You will be completely convinced that a well-thought-out and written, strategic and tactical marketing plan is your business’ best friend—a vital tool that will make a substantial difference in your ability to grow and maintain a profitable business.You'll learn what information is important and how and where to obtain it. Confusing jargon and complex concepts are demystified as the authors take you by the hand and guide you through a simple “paint by numbers” process for completing a practical yet comprehensive road map for your business. By following the easy steps in the book, you'll walk away with a real, live, actionable plan"--Publisher's description.

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