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Product juggernauts : how companies mobilize to generate a stream of market winners

Author: Jean Philippe Deschamps; P Ranganath Nayak
Publisher: Boston : Harvard Business School Press, ©1995.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Looks at seven companies--Canon, Ford, Honda, Philips, Rubbermaid, and Toshiba--that have redefined existing markets and achieved domination by focusing on product creation.
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Genre/Form: Case studies
Estudio de casos
Document Type: Book
All Authors / Contributors: Jean Philippe Deschamps; P Ranganath Nayak
ISBN: 0875843417 9780875843414
OCLC Number: 31330407
Description: xii, 472 pages : illustrations ; 25 cm
Contents: Rethinking: a look at the high performance business model --
Product juggernauts: beyond the cost/quality tradeoff --
Fomenting a customer obsession: winning through products --
the Rubbermaid formula --
Devising a bold game plan: Canon's copier breakthrough --
Implementing a world-class process: from R & D to product --
The Toshiba way --
Empowering program managers: fathering a new sports car at Honda --
Forging committed teams: a team at work at Ford --
Marshaling the resources: line up people, facilities, information and suppliers --
Speeding up product creation: developing a new Phillips television in half the time --
Realigning the organization: managing through processes --
Mobilizing for continuous improvement: creating the high performance business.
Responsibility: Jean-Philippe Deschamps and P. Ranganath Nayak.

Abstract:

Looks at seven companies--Canon, Ford, Honda, Philips, Rubbermaid, and Toshiba--that have redefined existing markets and achieved domination by focusing on product creation.

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