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Product Management.

Author: S A Chunawalla
Publisher: New Delhi : Himalaya Pub. House, 2009.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Chunawalla, S.A.
Product Management.
New Delhi : Himalaya Publishing House, ©2009
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: S A Chunawalla
ISBN: 9789350434314 9350434318
OCLC Number: 700692139
Description: 1 online resource (345 pages)
Contents: COVER; CONTENTS; PRODUCT: BASIC CONCEPTS; MARKETING ENVIRONMENT FOR PRODUCT AND BRAND MANAGEMENT; PRODUCT PLANNING; PRODUCT MARKET STRATEGIES FOR LEADERS, CHALLENGERS, FOLLOWERS; PRODUCT LIFE CYCLE AND MARKET EVOLUTION; NEW PRODUCTS: PLANNING AND DEVELOPMENT; THE CREATIVE SPARK; DESIGNING THE OFFER; PRICING THE OFFER; CONCEPT AND PRODUCT TESTING; TEST MARKETING; BUDGETING FOR PRODUCTS; BRANDING DECISIONS; THE ANATOMY OF A BRAND; BRAND CULTURE AND BRAND RITUALS; LEVERAGING BRANDS; BRAND EQUITY; BRAND BUILDING; PRODUCT AND BRAND FAILURES; MARKETING ORGANISATION; PACKAGING; CONSUMER PROTECTION. CASE STUDIESBIBLIOGRAPHY.

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