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The product manager's survival guide : everything you need to know to succeed as a product manager

Author: Steven Haines
Publisher: New York : McGraw-Hill, [2019]
Edition/Format:   Print book : English : Second editionView all editions and formats
Summary:
"Regardless of company type or industry, product managers across the globe must embrace the discipline of business, strategy, performance, and results. They must also harness the softer skills to motivate their teams, finesse the complexity of company politics, and deliver bottom-line results. Steven Hines invested a year and a half meeting with executives and product mangers from Silicon Valley to New York City...  Read more...
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Document Type: Book
All Authors / Contributors: Steven Haines
ISBN: 9781260135237 1260135233
OCLC Number: 1081340453
Notes: Includes index.
Description: vi, 277 pages : illustrations ; 24 cm
Contents: Introduction: Welcome to the second edition of The Product Manager's Survival Guide --
Introduction to product management --
Understanding the role of the product manager and assessing your product management acumen --
Navigating the organization --
Influence and the art of being a product manager --
Who's the customer? --
Garnering industry and competitor insights --
Getting from here to there: product strategy and roadmaps --
After strategy: what's next? --
Execution: developing and launching products --
Harnessing data and running the product's business --
Improving your experience as a product manager.
Responsibility: Steven Haines.

Abstract:

"Regardless of company type or industry, product managers across the globe must embrace the discipline of business, strategy, performance, and results. They must also harness the softer skills to motivate their teams, finesse the complexity of company politics, and deliver bottom-line results. Steven Hines invested a year and a half meeting with executives and product mangers from Silicon Valley to New York City... In this brand-new edition of his classic work, he draws on that knowledge and reveals everything you need to know to compete in the digital age."-- Dust jacket flap.

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