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Product policy, cases and concepts

Author: Richard N Cardozo
Publisher: Reading, Mass. : Addison-Wesley Pub. Co., ©1979.
Series: Addison-Wesley series in marketing.
Edition/Format:   Print book : EnglishView all editions and formats

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Genre/Form: Fallstudiensammlung
Case studies
Additional Physical Format: Online version:
Cardozo, Richard N.
Product policy, cases and concepts.
Reading, Mass. : Addison-Wesley Pub. Co., ©1979
Document Type: Book
All Authors / Contributors: Richard N Cardozo
ISBN: 0201008882 9780201008883
OCLC Number: 4834369
Description: vi, 423 pages : illustrations ; 24 cm.
Series Title: Addison-Wesley series in marketing.
Responsibility: Richard N. Cardozo.


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