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Profit maximization through customer relationship marketing : measurement, prediction and implementation

Author: Lerzan Aksoy; Timothy L Keiningham; David Bejou
Publisher: Binghamton, NY : Best Business Books, an imprint of The Haworth Press, 2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Takes the various elements of customer centric marketing and brings them together using the research and case studies from various industries. This book discusses research and concepts to provide  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Lerzan Aksoy; Timothy L Keiningham; David Bejou
ISBN: 9780789038029 0789038021 9780789038036 078903803X
OCLC Number: 162501932
Notes: "Co-published simultaneously as Journal of relationship marketing, volume 6, number 3/4 2007."
Description: xv, 135 pages ; 23 cm
Contents: Objectives of customer centric approaches in relationship marketing / Lerzan Aksoy, Timothy L. Keiningham, David Bejou --
Approaches to customer segmentation / Bruce Cooil, Lerzan Aksoy, Timothy L. Keiningham --
Cross-selling : offering the right product to the right customer at the right time / Wagner A. Kamakura --
Understanding and using customer loyalty and customer value / Edward Malthouse, Frank Mulhern --
Ignoring your best customer? An investigation of customer satisfaction, customer retention and their financial impact / Baohong Sun, Ronald Wilcox, Ting Zhu --
Customer selection and prioritization : the optimal resource allocation approach to maximizing customer value / Namita Bhatnagar, Kiersten Maryott, David Bejou.
Other Titles: Journal of relationship marketing (Binghamton, N.Y.)
Responsibility: Lerzan Aksoy, Timothy L. Keiningham, David Bejou, editors.
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