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The profitable artist : a handbook for all artists in the performing, literary, and visual arts

Author: Peter Cobb; Susan L Ball; Felicity Hogan; Artspire (Online community); New York Foundation for the Arts.
Publisher: New York : Allworth Press, ©2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"How to use your artistic skills to make money"--Provided by publisher.
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Document Type: Book
All Authors / Contributors: Peter Cobb; Susan L Ball; Felicity Hogan; Artspire (Online community); New York Foundation for the Arts.
ISBN: 9781581158724 1581158726
OCLC Number: 703209256
Notes: "Copublished by the New York Foundation for the Arts."
Description: xiii, 219 pages : illustrations ; 23 cm
Contents: I. Strategic planning for artists: --
1. Introduction to strategic planning --
2. Organizational strategic planning and artists. II. Finance: "It costs money": --
3. Financial issues for artists: why does finance matter? --
4. Defining and demystifying financial terms --
5. Learning to recognize and evaluate your costs --
6. Building budgets --
7. A few financial tips: opportunity cost and savings --
A representative sample of financial resources for artists. III. Art and the law: --
8. Introduction to artists' legal issue --
9. Contracts --
10. Intellectual property --
11. Business law --
A representative sample of legal resources for artists 12. Negotiation. IV. Selling and promoting your work: --
13. Marketing and networking --
14. Researching your market --
15. Branding --
16. Promoting your art and your message --
17. Sales --
18. Networking --
A representative sample of marketing and networking resources for artists. V. Artist fundraising: --
19. Introduction to fundraising and definitions --
20. How to identify and research funding opportunities --
21. Applications and "asks": how-to from the experts --
A sampling of fundraising resources.
Responsibility: by Artspire ; edited by Peter Cobb, Susan Ball, and Felicity Hogan.

Abstract:

While all art is unique, the challenges artist's faces are shared regardless of background, experience, and artistic medium. This guide is suitable for artists in all disciplines of the literary,  Read more...

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   schema:description "An essential how-to guide for all artists in all disciplines to acquire the skills they need to be profitable. While all art is unique, the challenges artists face are shared regardless of background, experience, and artistic medium. With decades of experience training and helping artists, the expert staff of the New York Foundation for the Arts have compiled a 'best practices' approach to planning and organizing an art career. In this book, NYFA has identified common problems, examined specialized areas of business, finance, marketing, and law, and distilled these topics in such a way that readers can digest them and apply them to their own experience and practice. Included are interviews, anecdotes, and in-depth case studies. The skills and guidelines in this book will also translate effectively to teaching and mentoring opportunities that artists may encounter as their career progresses. This invaluable guide appeals to all artists in all disciplines of the literary, media, performing, and visual arts, from recent art school graduates to established artists undertaking new arts businesses to artists seeking more from their careers at any stage of their career. -- Publisher Description."@en ;
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