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Profitable podcasting : grow your business, expand your platform, and build a nation of true fans

Author: Stephen Woessner
Publisher: New York : AMACOM, [2018] ©2018
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author's experience building a 2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Woessner, Stephen, 1972-
Profitable podcasting.
New York : Amacom, [2017]
(DLC) 2017010664
(OCoLC)964383883
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Stephen Woessner
ISBN: 9780814438299 0814438296
OCLC Number: 1001347167
Description: 1 online resource (1 volume) : illustrations
Contents: Overcome your biggest obstacles to success --
Take your vitals --
System overview : your recipe for success --
Grow your revenue --
Expand your platform --
Build your nation of true fans --
Your avatar, dream 50, and my $2 million mistake --
Stage 1 : Strategic planning and production kick-off --
Stage 2 : Guest experience and website groundwork --
Stage 3 : Audio intros, outros, and design --
Stage 4 : Social media, recording software, and inviting guests --
Stage 5 : Final website content and show notes --
Stage 6 : Equipment, software, and editing your interviews --
Launch strategy : how to reach the top of iTunes --
How to be an excellent host --
How to attract sponsorships --
Getting it all done : recruit rock star unpaid interns --
Epilogue: don't quit : win the Oscar instead.
Responsibility: Stephen Woessner.

Abstract:

If done right, the money and influence that can be made in podcasting is simply too much to pass up. Discover the secrets many have ignored!  Read more...

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"Woessner wants to help small businesses thrive...he provides all the information you need, step-by-step, in complete yet comprehensible terms." --Retailing Insight "podcast marketing superstar" Read more...

 
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