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Profitable Podcasting

Author: Stephen Woessner; O'Reilly for Higher Education (Firm)
Publisher: AMACOM, 2017.
Edition/Format:   eBook : Document : English : 1st edition
Summary:
The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue-one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author's experience building a $2 million venture from scratch, Profitable  Read more...
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Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Stephen Woessner; O'Reilly for Higher Education (Firm)
OCLC Number: 1103593677
Description: 1 online resource (272 pages)
Responsibility: Woessner, Stephen.

Abstract:

The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue-one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author's experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: Plan your podcast strategy Choose the ideal format for your show Be a great host Get the best guests Mastermind interview questions Record and edit interviews like a pro Navigate Libsyn, iTunes, Stitcher, and Sound Cloud with ease Maximize buzz for the launch Secure generous sponsorship Achieve top rankings fast Win fans And more It's true podcasting may take more technical knowledge than other marketing and sales efforts, but lucrative rewards await once you conquer the learning curve. Profitable Podcasting gets you to the payoff quickly and painlessly.

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