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Prognosen für Start-up-Unternehmen

Author: Jörg B Kühnapfel
Publisher: Wiesbaden, Germany : Springer Gabler, [2019]
Series: Essentials (Springer VS)
Edition/Format:   eBook : Document : German : 2. AuflView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: (OCoLC)1080426620
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jörg B Kühnapfel
ISBN: 9783658250195 3658250194
OCLC Number: 1083522331
Description: 1 online resource.
Contents: Intro; Prognosen für Start-up-Unternehmen; Was Sie in diesem essential finden können; Vorwort; Inhaltsverzeichnis; 1 Prognosen als Lackmustest für Start-up-Unternehmen; 2 Was macht Prognosen (un-)glaubwürdig?; 2.1 Die Macht kognitiver Verzerrungen; 2.2 Glaubwürdigkeit einer vom Gründerteam erstellten Prognose; 3 Wie gehen die Interessengruppen mit Prognosen um?; 3.1 Gründerteam; 3.2 Investoren; 3.3 Laufende Anpassung und Überarbeitung von Prognosen; 4 Prognosemethoden für Start-ups; 4.1 Kombinierter Forecast einer Estimation Group; 4.2 Top-down-Prognosen 4.2.1 Methode der Marktanteilsabschätzung4.2.2 Analogiemethode; 4.2.3 Zielgruppen- und Kaufverhaltensprognosen; 4.2.4 Delphi-Befragung; 4.3 Bottom-up-Prognosen; 5 Fallbeispiel: Absatzprognose für 3D-Büsten-Drucker; 6 Fazit: Wie verlässlich sind Prognosen für Start-ups?; Was Sie aus diesem essential mitnehmen können; Literatur
Series Title: Essentials (Springer VS)
Responsibility: Jörg B. Kühnapfel.

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