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Propaganda & Persuasion

Author: Garth S Jowett, Dr.; Victoria J O'Donnell
Publisher: Thousand Oaks : SAGE Publications, Inc, 2018.
Edition/Format:   eBook : Document : English : 7thView all editions and formats
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Garth S Jowett, Dr.; Victoria J O'Donnell
ISBN: 9781506371320 1506371329
OCLC Number: 1053860483
Description: 1 online resource (416 pages)
Contents: Preface; Acknowledgments; Chapter 1. What Is Propaganda, and How Does It Differ From Persuasion?; Propaganda Defined; Jowett and O'Donnell's Definition of Propaganda; Forms of Propaganda; Subpropaganda/Facilitative Communication; A Model of Propaganda; Propaganda and Persuasion; Rhetorical Background and the Ethics of Persuasion; Propaganda as a Form of Communication; The Demagogue/Propagandist; Overview of the Book; Chapter 2. Propaganda Through the Ages; Ancient Greece and Alexander the Great; Imperial Rome; Propaganda and Religion; The Rise of Christianity; The Crusades; The Reformation and Counter-Reformation; The Emergence of Propaganda; The American Revolution; The French Revolution and Napoleon; Propaganda in the 19th Century: The American Civil War; Chapter 3. Propaganda Institutionalized; The New Audience; The Emergence of Mass Society; The Emergence of the Propaganda Critique; The New Media; Advertising: The Ubiquitous Propaganda; Propaganda and the Internet: The Power of Rumor; Chapter 4. Propaganda and Persuasion Examined; The Modern Study of Propaganda and Persuasion; Research in Propaganda and Persuasion; The Influence of the Media; Cultural Studies; Collective Memory Studies; Summary; Chapter 5. Propaganda and Psychological Warfare; World War I and the Fear of Propaganda; The Interwar Years, 1920 to 1939; World War II; Post-World War II Conflicts; The 1991 Gulf War: Mobilization of World Public Opinion; A New World of Propaganda, 1960 to 2018; Public Diplomacy; Chapter 6. How to Analyze Propaganda; The Ideology and Purpose of the Propaganda Campaign; The Context in Which the Propaganda Occurs; Identification of the Propagandist; The Structure of the Propaganda Organization; The Target Audience; Media Utilization Techniques; Special Techniques to Maximize Effect; Audience Reaction to Various Techniques; Counterpropaganda; Effects and Evaluation; Chapter 7. Propaganda in Action: Four Case Studies; Case Study 1: Women and War: Work, Housing, and Child Care; Case Study 2: Propaganda and Climate Change: The Heartland Institute; Case Study 3: Big Pharma: Marketing Disease and Drugs; Case Study 4: Pundits for Hire: The Pentagon Propaganda Machine; Note; Chapter 8. How Propaganda Works in Modern Society; A Model of the Process of Propaganda; The Process of Propaganda; Generalizations; Appendix. Cyber Propaganda; Cyberspace; The Social Internet; Hackers; How Stolen Data Feed the Propaganda Enterprise; The Transparency Agenda; "Fake News" and Politics; Cyberspace: An Echo Chamber for Conspiracy Theories and Misinformation?; Digital Propaganda and Information Access; Note; References; Author Index; Subject Index; About the Authors
Responsibility: Garth S. Jowett, Victoria O'Donnell.

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