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Protecting privacy on library websites : critical technologies and implementation trends

Author: Marshall Breeding
Publisher: Chicago, IL : ALA TechSource, October 2019. ©2019
Series: Library technology reports, v. 55, no. 7.
Edition/Format:  Print book : English
Summary:
This report explores the issues and technologies needed to deploy a library website with adequate protections for the privacy of those who visit. Without the implementation of standard encryption components, the online information-seeking activities of website visitors are vulnerable to exposure. Even when a site is properly encrypted, privacy can be circumvented through tracking agents placed on the site for  Read more...
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Document Type: Book
All Authors / Contributors: Marshall Breeding
ISBN: 9780838918203 0838918204
OCLC Number: 1128883471
Description: 37 pages : illustrations ; 28 cm
Contents: Introduction --
Libraries value privacy --
Privacy versus personalized services --
Protection of online information-seeking activities --
Note --
Key technologies with implications for privacy --
Need for encryption of websites --
HTTPS for identity validation --
Low threshold of difficulty and expense --
Advancing to HTTPS everywhere --
Meeting the HTTPS deadline --
HTTPS and only HTTPS --
Challenges in implementing HTTPS --
Mandate for libraries --
Analytics and advertising networks --
Measuring website use through analytics services --
Google Analytics --
Multiple tracking code options --
Advertising networks and social media --
Notes --
The current state of practice --
Methodology --
Data sources --
Data structure --
Initial data collection and cleanup --
Automated link checking --
Manual spot checking --
Website validation script --
Findings : the current state of practice --
Looking foward --
Privacy by design --
Strategies for achieving privacy-respecting services --
Ongoing research and analysis --
Additional references and resources.
Series Title: Library technology reports, v. 55, no. 7.
Responsibility: Marshall Breeding.

Abstract:

This report explores the issues and technologies needed to deploy a library website with adequate protections for the privacy of those who visit. Without the implementation of standard encryption components, the online information-seeking activities of website visitors are vulnerable to exposure. Even when a site is properly encrypted, privacy can be circumvented through tracking agents placed on the site for analytics or advertising. Following discussion of the technical issues with implications for user privacy, this report includes the results of a broad study of the state of practice for these privacy-related technologies among public and academic libraries in the United States. This study reveals great progress among these libraries in the strengthening of privacy on their websites, though substantial gaps remain.

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