skip to content
The psychology of advertising Preview this item
ClosePreview this item
Checking...

The psychology of advertising

Author: Bob Michaël Fennis; Wolfgang Stroebe; ProQuest (Firm)
Publisher: London New York, NY Routledge, Taylor & Francis Group, 2016.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Bob Michaël Fennis; Wolfgang Stroebe; ProQuest (Firm)
ISBN: 9781317398950 9781317398943 1317398947 9781315681030 131568103X 1317398955
OCLC Number: 1058681594
Description: 1 online resource ( xi, 438 pages ) : illustrations.
Contents: Setting the stage --
How consumers acquire and process information from advertising --
How advertising affects consumer memory --
How consumers form attitudes towards products --
How consumers yield to advertising: principles of persuasion and attitude change --
How advertising influences buying behaviour --
Beyond persuasion achieving consumer compliance without changing attitudes.
Responsibility: Bob M. Fennis and Wolfgang Stroebe.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1058681594> # The psychology of advertising
    a schema:CreativeWork, schema:MediaObject, schema:Book ;
    library:oclcnum "1058681594" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/263780977#Topic/consumers_attitudes> ; # Consumers--Attitudes
    schema:about <http://experiment.worldcat.org/entity/work/data/263780977#Topic/advertising_psychological_aspects> ; # Advertising--Psychological aspects
    schema:bookFormat schema:EBook ;
    schema:contributor <http://experiment.worldcat.org/entity/work/data/263780977#Organization/proquest_firm> ; # ProQuest (Firm)
    schema:contributor <http://experiment.worldcat.org/entity/work/data/263780977#Person/stroebe_wolfgang> ; # Wolfgang Stroebe
    schema:creator <http://experiment.worldcat.org/entity/work/data/263780977#Person/fennis_bob_michael_1968> ; # Bob Michaël Fennis
    schema:datePublished "2016" ;
    schema:description "Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/263780977> ;
    schema:inLanguage "en" ;
    schema:name "The psychology of advertising"@en ;
    schema:productID "1058681594" ;
    schema:workExample <http://worldcat.org/isbn/9781317398943> ;
    schema:workExample <http://worldcat.org/isbn/9781317398950> ;
    schema:workExample <http://worldcat.org/isbn/9781315681030> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/1058681594> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/263780977#Person/fennis_bob_michael_1968> # Bob Michaël Fennis
    a schema:Person ;
    schema:birthDate "1968" ;
    schema:familyName "Fennis" ;
    schema:givenName "Bob Michaël" ;
    schema:name "Bob Michaël Fennis" ;
    .

<http://experiment.worldcat.org/entity/work/data/263780977#Person/stroebe_wolfgang> # Wolfgang Stroebe
    a schema:Person ;
    schema:familyName "Stroebe" ;
    schema:givenName "Wolfgang" ;
    schema:name "Wolfgang Stroebe" ;
    .

<http://experiment.worldcat.org/entity/work/data/263780977#Topic/advertising_psychological_aspects> # Advertising--Psychological aspects
    a schema:Intangible ;
    schema:name "Advertising--Psychological aspects"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/263780977#Topic/consumers_attitudes> # Consumers--Attitudes
    a schema:Intangible ;
    schema:name "Consumers--Attitudes"@en ;
    .

<http://worldcat.org/isbn/9781315681030>
    a schema:ProductModel ;
    schema:isbn "131568103X" ;
    schema:isbn "9781315681030" ;
    .

<http://worldcat.org/isbn/9781317398943>
    a schema:ProductModel ;
    schema:isbn "1317398947" ;
    schema:isbn "9781317398943" ;
    .

<http://worldcat.org/isbn/9781317398950>
    a schema:ProductModel ;
    schema:isbn "1317398955" ;
    schema:isbn "9781317398950" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.