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PSYCHOLOGY OF FOOD MARKETING AND OVEREATING

Author: Frans Folkvord
Publisher: [S.l.] : ROUTLEDGE, 2019.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Integrating recent research and existing knowledge on food marketing and its effects on the eating behaviour of children, adolescents, and adults, this timely collection explores how food promotion techniques can be used to promote healthier foods. Numerous factors influence what, when, and how we eat, but one of the main drivers behind the unhealthy dietary intake of people is food marketing. Bringing together  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
(OCoLC)1104048826
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Frans Folkvord
ISBN: 9780429274404 0429274408 9781000527346 1000527344 9781000522501 1000522504 9781000517668 1000517667
OCLC Number: 1119471548
Description: 1 online resource
Contents: Foreword Dr. T. Lobstein Introduction Dr. F. Folkvord Chapter 1. Food marketing to young children Dr. E. Boyland Chapter 2. Food marketing to adolescents and young adults Prof. Dr. J. Harris Chapter 3. Children's rights approach to marketing regulations Prof. Dr. A. Garde Chapter 4. Regulations and their effectiveness Dr. B. Kelly Chapter 5. Improving advertising literacy and effectiveness Dr. E. Rozendaal Chapter 6. The use of inhibition task to reduce the effects of food cue reactivity Dr. H. Veling & Dr. N. Lawrence Chapter 7. The promotion of healthy foods: a review of the literature and theoretical framework Dr. F. Folkvord

Abstract:

Integrating recent research and existing knowledge on food marketing and its effects on the eating behaviour of children, adolescents, and adults, this timely collection explores how food promotion techniques can be used to promote healthier foods. Numerous factors influence what, when, and how we eat, but one of the main drivers behind the unhealthy dietary intake of people is food marketing. Bringing together important trends from different areas of study, with state-of-the-art insights from multiple disciplines, the book examines the important factors and psychological processes that explain the effects of food marketing in a range of contexts, including social media platforms. The book also provides guidelines for future research by critically examining interventions and their effectiveness in reducing the impact of food marketing on dietary intake, in order to help develop new research programs, legislation, and techniques about what can be done about unhealthy food marketing. With research conducted by leading scholars from across the world, this is essential reading for students and academics in psychology and related areas, as well as professionals interested in food marketing and healthy eating.

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'With children's food marketing being so powerful, present, persuasive, and pernicious, it is essential that its effects be documented, mechanisms be understood, and means for prevention and Read more...

 
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