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Public diplomacy : foundations for global engagement in the digital age

Author: Nicholas John Cull
Publisher: Cambridge, UK ; Medford, MA, USA : Polity Press, 2019.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Cull, Nicholas John, author.
Public diplomacy
Cambridge, UK ; Medford, MA, USA : Polity Press, 2019
(DLC) 2018032458
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Nicholas John Cull
ISBN: 0745691234 9780745691237
OCLC Number: 1054265863
Description: 1 online resource
Contents: Diplomacy through foreign public engagement : core terminology and history --
Listening : the foundational skill --
Advocacy : the cutting edge --
Culture : the friendly persuader --
Exchange and education : the soul of public diplomacy --
International broadcasting : the struggle for news --
Nation brands and branding : the metaphor run amok --
Partnership : the emerging paradigm.
Responsibility: Nicholas Cull.

Abstract:

New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years - nation-branding and partnership - and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future. This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.

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"Public diplomacy is increasingly important in this era of information and social media. Few people are better placed to guide you through the public aspects of diplomacy than Nick Cull, and he does Read more...

 
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