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Public relations and the social web : how to use social media and web 2.0 in communications

Author: Rob Brown
Publisher: London : Kogan Page, 2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Something has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement --
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Rob Brown
ISBN: 9780749457327 0749457325 9780749455071 0749455071
OCLC Number: 1047825266
Notes: Includes index.
Description: Online-Ressource (1 v.p.)
Contents: Chapter - 01: Something has happened to communications;Chapter - 02: The implications for communicators;Chapter - 03: The lunatics have taken over the asylum;Chapter - 04: The new channels;Chapter - 05: Digital PR and search engine optimization;Chapter - 06: The power of the new media;Chapter - 07: The new ethics;Chapter - 08: The blurring of channels;Chapter - 09: The battle for influence at the digital frontier;Chapter - 10: Horses and courses;Chapter - 11: Digital PR architecture;Chapter - 12: Tools of the trade;Chapter - 13: Evaluation and measurement;Chapter - 14: Dodging bear traps;Chapter - 15: The major players;Chapter - 16: The next big thing
Other Titles: How to use social media and web 2.0 in communications
Responsibility: Rob Brown.

Abstract:

Public Relations and the Social Web explores new ways for PR communicators to work in the rapidly changing digital environment, using communication channels like blogs, wikis, RSS, podcasting, social  Read more...

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'A thoroughly readable and practical source of information for anyone who wishes to dip their toe into the ever-expanding ocean of online PR.' Communication Director 'Public Relations and Read more...

 
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